social sense

There's a wealth of material around claiming to have the answer to selling-in Twitter to brands, and they're very much a regurgitation of the same pieces of advice. Now this is cool; the more this advice gets around, the more brands will be encouraged to do things correctly & ethically and most importantly, to be helpful!

For me, there's only really two ways Twitter can be used by brands; public relations, which is clearly defined in its goals. And also, as part of a specific campaign, where Twitter is used to get the 'eyeballs' (as Gary Vee would put it) to direct towards the campaign content. All seems pretty sweet.

I wonder whether applications of Twitter will reach the level of ubuquity for brands that websites have had the past 10 years. I'm secretly predicting a second dot com bubble burst exactly one decade on from the first, I'm calling it "Dot com 2: Storm in a Tweet-cup"...just putting it out there :)